Partners
Fitness creates intent.
FYYBE turns it into connection.
Every workout, goal, challenge, community and conversation tells FYYBE something about what matters to a person. FYYBE uses that intelligence to connect people with the people, experiences and opportunities that can help them keep going.
Partners can become part of that ecosystem.
The opportunity
Don't sell audience. Sell moments.
A conventional platform
"Here are 100,000 fitness users. Pay to reach them."
FYYBE
- Someone has decided to run their first HYROX.
- Someone has just started strength training.
- Someone is rebuilding consistency.
- Someone has joined a running tribe.
- Someone has accepted a 30-day challenge.
- Someone is training for their first university sports season.
FYYBE understands the journey — and can introduce relevant partners at the moments they can add value.
How partners participate
Relevant. Useful. Timely.
Partners don't need to interrupt the FYYBE experience. They can enhance it through challenges, rewards, products, communities and experiences relevant to what someone is trying to achieve.
FYYBE recommendation
30-Day Strength Challenge
You're training 4× per week and building strength.
Supported by
[Partner]
Reward
20% off your next order
Founding ecosystem
Launching through real communities.
FYYBE's first university ecosystem launches with Loughborough students alongside athletes, creators, communities and challenges. The model is designed to expand across universities, gyms, sports organisations and fitness communities.
500
Founding student cohort
10+
Athletes
5+
Creators
One
Connected ecosystem
Partner categories
Four ways to participate.
Universities
Connect students through fitness, communities and shared goals.
Gyms
Extend membership beyond the gym floor and turn members into communities.
Brands
Put products, rewards and experiences inside relevant fitness journeys.
Sports organisations
Connect athletes, clubs, participants and communities around sport.
Explore a partnership
Start a conversation.
Tell us about your organisation and what you'd like to explore. We'll come back to you personally.
Prefer email? partners@fyybe.com
